Marketing automation applications such as Marketo complement the data that already exists in your organization but resides in other systems. This means that integration is essential – especially synchronizing data between Marketo and your other systems.
But integrating with Marketo can be a challenge. That’s because while Marketo provides services to help you integrate with some of the most popular applications, there are many other systems with which you need to share data.To simplify and streamline this process, Software AG offers webMethods Integration Cloud. Integration Cloud is an integration Platform-as-a-Service (iPaaS) that lets you connect Marketo with other cloud-based and on-premises applications, such as CRM, ERP, event management and social media.
Whether you are using Marketo to manage your lead generation, email marketing or any other marketing automation, Integration Cloud helps you integrate your marketing data with third-party apps.
The 6 Keys to Successful Cloud Integration:Read white paper
Using Integration Cloud you can:
- Connect Marketo to other cloud and on-premises applications
- Connect with CRM applications such as Salesforce, SAP® C4C, Microsoft Dynamics and more
- Connect with ERP systems such as SAP® systems and Oracle® E-Business Suite, whether hosted in the cloud or on-premises
- Support bi-directional communication between Marketo and other systems
- Call all available Marketo operations
- Easily synchronize data between Marketo and other systems
Improved automation of marketing and lead generation programs
Improved employee satisfaction through a reduction of errors caused by bad data
No software installation required – everything is browser-based
Scales on demand to meet your needs
Lower TCO due to elimination of costly maintenance and upgrades
Faster startup by embracing the service model of Integration Cloud
NEED TO BRIDGE OLD AND NEW APPS
Where do you start to build an integration strategy for Hybrid Cloud and our connected world? This analyst report on webMethods Integration Cloud can help you understand your best options.Download analyst report
Building a successful integration strategy for tomorrow
Join Neil Ward-Dutton of MWD Advisors co-founder and Research Director of the technology and research advisory firm MWD Advisors. Now is the time to plan your integration strategy for tomorrow.Register now